MCM Apprentice Guide
Level 3 Multi-Channel Marketer (ST1031)
This guide provides a comprehensive, interactive overview of the Multi-Channel Marketer apprenticeship. It is designed to help you understand the core requirements, navigate the training journey, and successfully prepare for the final assessment. Use the navigation above to explore each section in detail.
Months Duration
(18 on-programme, 5 for EPA)
Max Funding Band
Covers training costs
Qualification Level
Equivalent to an A-Level
Example EPA Body
The Chartered Institute for IT
The Modern Marketer’s Mandate
The primary goal of a Multi-Channel Marketer is to execute customer-focused marketing activities that drive demand for products or services. This involves defining, designing, and implementing cohesive campaigns across both online and offline channels to acquire, engage, and retain customers. You will be a key part of the marketing team, working with a degree of autonomy to deliver on day-to-day marketing objectives and contribute directly to the organisation’s success.
Core Competencies: Knowledge, Skills & Behaviours
The apprenticeship is built around a core set of Knowledge, Skills, and Behaviours (KSBs). These are the “marking criteria” for the entire programme. Mastering them is your key to success. Click on each category below to explore the specific requirements you’ll need to demonstrate.
Knowledge
What you need to know.
Skills
What you need to be able to do.
Behaviours
How you should act.
The Apprenticeship Journey
Your apprenticeship is a structured journey that combines formal training with hands-on workplace experience. This section outlines the key phases, from your initial on-programme learning to the final assessment, along with the technologies you’ll master along the way.
Timeline
Follow the path from apprentice to qualified marketer. Each stage builds upon the last, culminating in your End-Point Assessment.
On-Programme Learning
This 18-month phase is where you build your toolkit. Through a blend of formal training and on-the-job experience, you’ll cover marketing fundamentals, content creation, digital channels, campaign planning, and more, all while learning to use industry-standard software.
1. On-Programme Learning (18 Months)
2. Gateway
3. End-Point Assessment (5 Months)
4. Qualification Achieved
The Marketer’s Technology Stack
During your training, you’ll gain practical experience with a range of essential marketing technologies. Proficiency with these tools is a key outcome of the apprenticeship and highly valued by employers.
Google Analytics
Data & Analytics
Adobe Suite / Canva
Content & Design
Hootsuite
Social Media Mgmt
Mailchimp
Email Marketing
WordPress
Content Mgmt (CMS)
Moz / SEMrush
SEO Tools
Supplementary Qualifications
High-quality programmes often embed additional, industry-recognised certifications. Achieving these validates your skills against global benchmarks and enhances your professional profile. They are strategic tools that pre-validate the knowledge tested in your final assessment.
CIM Qualifications
E.g., Level 3 Foundation Certificate in Professional Marketing.
Google Certifications
E.g., Google Analytics IQ and Google Ads certifications.
The End-Point Assessment (EPA)
The EPA is the final, independent assessment of your competence. It’s designed to confirm you have mastered the full range of knowledge, skills, and behaviours for a Multi-Channel Marketer. This section details the assessment methods, grading, and how your competencies are tested.
Assessment Methods
Method 1: Work-Based Project, Report & Presentation
You will undertake a real-world project for your employer over a 12-week period. This involves producing a 2,500-word report and delivering a 20-minute presentation followed by a 25-minute Q&A session with an assessor.
Method 2: Professional Interview & Portfolio
This is a 60-minute interview with an assessor. It’s a professional discussion underpinned by your portfolio of 12-15 pieces of work, which you use to provide real-world examples to support your answers. The portfolio itself is not graded.
Overall Grading Matrix
KSB Assessment Allocation
This chart shows how the different types of competencies are distributed across the two main assessment methods. Use this to understand where to focus your evidence gathering for your project and portfolio.
Preparation Toolkit & Resources
This section provides practical resources to help you prepare for your EPA. Test your knowledge with sample questions based on BCS specimen papers and use the final checklist to ensure you’re ready for assessment.
Mock Exam Questions
Practice with questions similar to those in the BCS Level 3 Certificate in Marketing Principles exam. This helps solidify your grasp of core theories. Click the card to flip for the answer.
Final Preparation Checklist
Use this checklist in the final weeks leading up to your EPA to stay organised and ensure all key tasks are completed.