Your Guide to the Multi-Channel Marketer EPA
This guide deconstructs the End-Point Assessment (EPA), moving beyond “practice exams” to provide a strategic roadmap for showcasing your real-world competence and achieving success.
A Professional Showcase
The EPA isn’t a memory test. It’s a structured opportunity to demonstrate the Knowledge, Skills, and Behaviours (KSBs) you’ve applied in your job role through a real business project and a professional interview.
The Assessment Landscape
Your assessment is based on the national standard (ST1031) from IfATE. This means the core requirements are the same regardless of your EPAO (like BCS), so guidance from any reputable source is valuable.
The Gateway
The “Gateway” is the formal transition from your 18-month learning phase to the EPA period. Your employer and training provider must agree you’re ready before you can start your work-based project and final assessments.
Understanding the Assessment Methods
The EPA consists of two comprehensive assessment methods designed to give you a holistic opportunity to prove your competence. Strong performance in both is required to achieve a Merit or Distinction.
1. Project with Presentation & Q&A
This method assesses your ability to manage a significant marketing project from start to finish. It demonstrates strategic thinking, planning, execution, and evaluation skills.
2. Interview with Portfolio
This method assesses the breadth of your competence across your job role, using your collected work as a foundation for a professional discussion.
Overall Grading Matrix
| Project Grade | Interview Grade | Overall Grade |
|---|---|---|
| Fail | Any | Fail |
| Any | Fail | Fail |
| Pass | Pass | Pass |
| Pass | Distinction | Merit |
| Distinction | Pass | Merit |
| Distinction | Distinction | Distinction |
KSB Explorer
The entire EPA is designed to test your competence across a set of Knowledge, Skills, and Behaviours. Use this interactive tool to explore exactly what you need to know, do, and how you need to act.
KSB Distribution
Filter Competencies
Click a KSB card below to see details and practical examples.
Portfolio Builder
Your portfolio is not graded, but it is the foundation for your interview. It’s your book of evidence. Structure it professionally to tell a compelling story of your competence.
Work-Based Project Guide
The project is your chance to deliver real business impact and showcase your strategic abilities. Follow this structure for your 2,500-word report to ensure you meet all requirements.
Practice Resource Hub
While there are no official mock exams, you can practice the core principles. Use these curated resources to test your knowledge and sharpen your practical skills.
| Resource | Skill Area | Expert’s Note | Link |
|---|